Our Group

Freedom Road Travel Group is a travel and digital media business, with offices in Shanghai, Brisbane, Sydney and Los Angeles.

Its key divisions include:

  • Experiential Retail Travel - Freedom Road Travel

    Our Retail Travel Team's world class service standards provide its customers with seamless and authentic experiences to global destinations. We have a total service focus, driven by our well trained and highly professional team backed up by a dynamic digital team.

  • Destination Management Services in China - Freedom Road Destinations

    Our Destination Management Team works with some of the largest and most demanding corporate and travel trade clients in China, Australia and beyond. We provide tours, events and incentive packages with genuinely unique and powerful experiences that travellers will value as ‘once in a lifetime’.

  • Digital Media and Internet Marketing Services - Websalad Connect

    Our Digital Media and Internet Marketing team help companies around the world optimise their website to generate quality business leads. Whether it is to expand our clients online reach, increase engagement and conversion or to monetise their online presence, our team generate real results for our customers.

    The company is owned and founded by proven entrepreneurs and travel professionals with long-term business experience in varied international markets . It is this blend of talented people with international expertise in the Travel, Digital and Corporate markets that sets us apart from the rest. We know what does and doesn’t work and want to share that experience with our customers.

  • Our Services

    Destination Management

    We provide professional, transparent and accountable destination management services in China to our international travel partners. Our exceptional experience and knowledge of China travel destinations and our highly professional travel team enable us to provide a quality of service that meets the needs of our highly valued customers.

    Our passion is to consistently generate interesting and immersive travel experiences for our travel partners around the world.

    Business Events Travel

    We support incentive groups, conferences, delegations in China, Australia and globally.

    Our customers choose us for our initiative in understanding their desired outcomes, high attention to detail, constant transparency and communication.

    Our exclusive travel mobile app maps to the customer journey and their needs, so that our clients have greater knowledge of event outcomes pre-trip and on-trip.

    Special Interest Touring

    Our special interest tours cover some of the most interesting aspects of travel in China - including photography, cuisine, culture and martial arts. Our selection of authentic and unique tours provides our customers with immersive experiential travel options that provide a real insight into life in China.

    We also provide education travel to school and university student groups special interest travel options tailored to their specific needs.


    We offer authentic educational travel experiences in China, Australia and other destinations. Our tours range from local village experiences, including community projects, through to trekking and outdoor experience tours. These services are tailored for high school groups as well as university level groups.

    We take our duty of care extremely seriously, and safety, responsibility, transparency and accountability are the foundations of our approach to ensure amazing and safe experiences for our education travel groups.

    Holiday & Leisure Travel

    Experiential travel solutions tailored to small group and individual needs. We provide authentic experiential travel services that are rewarding and unique. Our commitment is to enhance our customers' entire travel experience

    Freedom Road Travel News

    Freedom Road Destinations Launches in Australia

    Read full article

    Freedom Road Destinations appoints Ray Petts as Director of Global Sales

    Read full article

    Freedom Road Travel commits to Australian Presence with New Brisbane Office

    Read full article

    Australia Week in China 2016

    Read full article